May 15, 201301:02 PMBeyond the Bio
A Closer Look at MBQ's Power Players
Sherry Misner on a "Unique Memphis Experience"
In our weekly blog, "Beyond the Bio," we ask MBQ Power Players to write a post of their choosing about their industry.
Well, it’s that time of year again. Dogwoods and azaleas are in full bloom, there’s Memphis in May festivities all month, the Grizzlies are definitely making us proud, and our first concert at Live is right around the corner. I love Memphis! And I love that Live at the Garden has become such a part of Memphis summer tradition.
In the beginning, no one knew if this big idea would work or not. We all kind of held our breath and hoped. We all knew this was the kind of evening out that we would love to go to. We all knew that this was something different from anything else in Memphis at the time. We all knew that the concept of sitting outside under the stars, sipping a glass of wine and listening to live music would be awesome, so we went for it. Now, it’s just so hard to believe that we are going into our 13th season!
It was always the goal for Live to be something different than the normal concert event. We wanted it to be a unique Memphis experience. One that people would enjoy so much they would want to come back over and over again no matter who was performing on the stage. I am constantly amazed at the people, sometime strangers, that come up to me and say nice things about Live at the Garden. They may have some encouraging words, a few talent ideas, whatever… I love it! Because they love Live!
Being a part of this amazing experience has been a dream come true for me. I am truly grateful that I have had the opportunity to live and work in this incredible city and do something that I love so much each and every day. Thanks Memphis!
Power Player Profile: Sherry Misner
Co-Director, Live at the Garden, Memphis Botanic Garden. Board Member, Memphis Convention & Visitors Bureau. Former Director of Marketing, Development, and Special Events, Beale Street En- tertainment District. With Co-Director Jamison Totten, has brought in acts such as Ray Charles, Harry Connick Jr., Heart, Train, Diana Ross, Joe Cocker, Michael Buble, Duran Duran, and and Sugarland. In its 13th year, event hosts five concerts each summer with annual attendance of more than 30,000 people.