Marketing / PR
Ours is an increasingly image-conscious world. As technology has introduced new forms of media for mass consumption, a key principle in business has consistently been underscored: It’s not enough to be good at what you do. You’re sometimes only as good as the market thinks you look. With the quickly changing landscape of new media, being able to rely on marketing and public relations professionals is more important now than ever — it can be a matter of business life and death. Whether your company needs an image makeover or just better exposure in the marketplace, hiring a marketing and PR agency can go a long way toward ensuring that your message is in tune with your target audience and pitch-perfect.
President, Thompson & Berry Public Relations. Has represented clients in biosciences, building and home furnishings, hospitality, technology, and nonprofits. Specializes in brand relevance and reputation. Current clients include Memphis Bioworks Foundation, Memphis International Airport, and First Tennessee. Received Pyramid Award for Ad Man of the Year, 2004, Memphis Advertising Federation, and has won award for PR Professional of the year. Member, Board of Trustees, WKNO. Board Member, Greening Greater Memphis.
Principal, Doug Carpenter and Associates. Firm is a full-service advertising, public relations and consulting firm. Since 1988, he’s represented clients in all areas of business, as well as notable nonprofit organizations. Instrumental in Memphis’ campaign to bring the Grizzlies NBA franchise to Memphis, the development of the Salvation Army’s Kroc Center, The Racquet Club of Memphis’ acquisition and retention of the ATP and WTA tennis tournaments, and the promotion of Crosstown Arts Organization.
President and Creative Director, The Brand Squad. The only Memphis brand development firm exclusively dedicated to launching new brands, products, services, and special initiatives. Clients industries include hospitality, medical, manufacturing, entertainment, nonprofit, agriculture, legal, technology, government, and financial services. Has served on the boards of Chickasaw Council Boy Scouts, Facing History and Ourselves, Lausanne, Germantown Performing Arts Centre and Memphis Advertising Federation.
COURTNEY LIEBENROOD ELLETT
Principal, Obsidian Public Relations. Former director of public relations for Baptist Memorial Health Care Corporation. Started Obsidian Public Relations in 2006 and now employs 11 people, nine of those being PR strategists. More than 50 clients on retainer. Professional accomplishments include being named PR Director of the Year by Memphis Advertising Federation, “Top 40 Under 40” by Memphis Business Journal and “50 Women Who Make a Difference” by Memphis Woman.
Founder and Managing Partner, Tactical Magic. Clients include Agape Child and Family Services, Fulmer Helmets, Memphis Bioworks Foundation, Memphis Car Audio, Meritan, PetSmart Charities, ServiceMaster, Temple Israel, and the Visible Music College. Has received numerous national and international honors for advertising, branding, and creativity. Published in books, magazines, and college textbooks. Serves on AAF, Midtown Development, and Memphis Urban Ministry boards.
President and Co-Founder, Signature Advertising. Has represented clients in hospitality, transportation, manufacturing, sports, entertainment, and biomedical industries for more than 20 years. Agency has won numerous Addys, MarComs, Tellys, and Wall Street Journal “Best Of” awards. Provides pro bono services to many community nonprofits. Alongside University of Memphis Professor Lurene Kelley, created mentorship program for school’s Department of Journalism.
Founder and Owner, Howell Marketing Strategies. Represents clients in industries such as aviation, orthopedics, entertainment, real estate, banking, women’s healthcare, and pharmacy management. Frequent speaker on effective use of social media including Twitter, Facebook, and blogging. PR veteran and multiple Vox Award winner. Serves on the Steering Committee of the Small Business Council of the Greater Memphis Chamber and is Chair Elect of EmergeMemphis.
President and CEO, Kelley & Associates Advertising, Inc. With over 25 years experience, represents clients in medical, agricultural, industrial, real estate, entertainment, retail, and business-to-business. Honors include Addy, Telly, SIAA, MIRM, NAMA, PIAS Graphic, MarCom, and International Communicator Awards. Has been involved with Catholic Charities of West Tennessee, Boys & Girls Clubs of Greater Memphis, National Civil Rights Museum, the Bartlett Chamber, and HopePrevails.org.
Owner and President, Kossman/Klein & Company. Founded the full-service advertising and PR firm in 1981. Long standing clients include John J. Campbell Company, Bluff City Jaguar Land Rover, Air Repair, Inc., The Jones Clinic, and Patterson Warehouses, Inc. Founder and first President, Rotary Club of Germantown. Past Chairman, Memphis Convention and Visitors Bureau. Recipient of the University of Memphis Herbert Lee Williams Outstanding Career Accomplishment Award.
Co-Founder and Co-Principal, Red Deluxe Brand Development. With partner Martin Williford, guides the firm and its national clients, which have included the Yahoo/Scripps HotJob partnership and the national American Red Cross. Works with some of city’s top brands, including Baptist Memorial Health Care, Memphis Grizzlies, and Rhodes College. Has been recognized by the national American Advertising Federation. Advisor and former Chair, WKNO Action Auction.
DEIDRE CARTER MALONE
Founder, President, and CEO, The Carter Malone Group, LLC. B.S., Jackson State University. Agency offers public relations, marketing, advertising, and crisis communications. Clients include BlueCross BlueShield of Tennessee, AT&T Tennessee, National Association of Mid-South Minority Business Council, Church of God In Christ, and the National Baptist Convention. Received VOX Awards for Communications Campaigns. Member, Public Relations Society of America.
HOWARD ROBERTSON JR.
Principal and CEO, TRUST Marketing & Communications, Inc. and the Spotset Radio Network. In addition to local clients including: Memphis City Schools, MHA/HCD, Shelby County District Attorney’s Office, Memphis-Shelby County Airport Authority, and others; global brands like Coca-Cola, McDonald’s, Holiday Inns Worldwide, the U.S. Army, and Midas International also make up a large part of TRUST’s body of work. On boards of the Soulsville Foundation, the Laurinburg Institute. Past President, Memphis in May.
CYNTHIA H. SAATKAMP
Partner and Co-Founder, Hemline Creative Marketing. Clients include First Horizon, Smith & Nephew, AutoZone, Ballet Memphis, CASA and Onyx Medical. Named to “Top 40 under 40,” Memphis Business Journal. Received American Advertising Federation’s Marketing Professional of the Year and Communications Firm of the Year, and the Community Spirit Award from the Memphis Farmers Market. A Goals for Memphis graduate. Board Member, Junior League of Memphis.
Partner and Co-Founder, inferno, with 22 years of marketing communications experience. Agency named Memphis Advertising Federation’s Communications Firm of the Year in 2004, 2005, and 2007. Also named Advertising CEO of the Year and Ad Man of the Year by Memphis AdFed. Serves clients in biomedical, logistics, retail, financial services, and entertainment industries. Former Board Member of CASA of Memphis and Shelby County, Eikon Ministries, and Memphis Advertising Federation.
Principal, cs2 advertising. Has helped create award-winning work for clients in a diverse group of industries locally, regionally, and nationally, including hospitality, healthcare, banking and finance, entertainment, professional sports, tourism, and education. Director and Area Vice President, USTA-Tennessee. Board Member, Leadership Academy, Memphis Tennis Association. Helped organize and facilitate the purchase of the Racquet Club of Memphis, ATP and WTA tennis tournaments.
Chairperson and CEO, Signet, Inc. Clients include International Paper, FedEx, Chick-fil-A, ServiceMaster, Thomas & Betts, and First Tennessee. Founding Member, PeerNet industry consortium. Member, Mid-South Minority Business Council, Kindness Revolution, and Promotional Products Association International. Former Vice-Chair, Board of Trustees, St. Agnes Academy. Finalist in the Robert Church Awards for the Minority Business of the Year and won ASI Counselor’s Best Places to Work, Holiday Party contest.
MICHAEL THOMPSON SR.
Chairman and Chief Creative Officer, Founder, Thompson. Master’s, Mass Communications, University of South Carolina. Specializing in advertising, public relations, sports and sponsorship marketing. Past President, Advertising Federation - Memphis, and Mid-South Advertising Agency Association. Former Trustee, Salvation Army, WKNO, Memphis College of Art, Brooks Museum, Presbyterian Day School. Currently serves on Advisory Board to University of Memphis Marketing and Supply Chain Department
Co-founder and Managing Partner, RedRover Sales & Marketing. Helps clients improve the productivity of their sales force and the return on their marketing investment. Named to “Top 40 Under 40,” Memphis Business Journal. “Guerrilla Sales & Marketing” columnist for Memphis Daily News. Featured in LaunchMemphis Startup TV webisode profiling successful entrepreneurs. Recipient of multiple Addy Awards, Communicator Awards, and a Telly.
CEO and President of Walker + Associates. Named 2009 Outstanding Alumnus by the University of South Florida’s School of Mass Communications. Clients have included McDonald’s, Tennessee Dept. of Tourist Development, Thomas & Betts, and Lucite International. Member of the Advisory Board of Trustees for the Ronald McDonald House. Former Governor of the River City States Council for the American Association of Advertising Agencies and recipient of the Memphis Symphony’s Hebe Award.
BECKY JONES WEST
President and Founder, WestRogers. An expert in strategic planning, brand management, political and public affairs, crisis communications, and service marketing. Specialties include healthcare, economic development, energy, entertainment, sports promotions, government, and law. WestRogers is currently celebrating its 25th anniversary. Chair, Women’s Foundation for a Greater Memphis. Member, Advisory Board, Ole Miss Meek School of Journalism, and New Media. Board Member, Metropolitan Bank Group.
CEO, archer>malmo. Chemical Engineering Degree, Christian Brothers University; M.B.A., University of Virginia’s Darden School of Business. Full-service agency founded in 1952 and has 100 employees. Expert in strategic planning, marketing and revenue management. A 20-year veteran with experience in food, agriculture, real estate, and other industries. Clients have included Valent USA, Kraft Food Ingredients, Storage USA, and American Snuff Company.