Belz Enterprises Expands to Establish Peabody Hotels & Resorts
Belz Enterprises announced its establishment of Peabody Hotels & Resorts, a hotel and resort management venture that will strengthen the ongoing brand success of Peabody Hotels. With this strategic shift in focus, the Memphis-based company is moving into asset/brand management within the luxury hotel sector, ducks included. With the announcement came the promotion of Craig Smith, Director of Sales & Marketing for The Peabody Memphis, to Vice President of Brand Development for Peabody Hotels & Resorts. Smith is charged with aggressively pursuing and vetting hotel properties that meet the company’s requirements.
“The Peabody Memphis will be the flagship property of Peabody Hotels & Resorts, one that all future hotels under our management will be modeled after," says Douglas V. Browne, President, Peabody Hotels & Resorts. Belz Enterprises will continue to own and operate The Peabody Memphis just as it has since the Belz family purchased the historic hotel in 1975, restored and reopened it in 1981. The transition has been a a few years in the making and Browne says it's rewarding to see everything come together.
Peabody Hotels & Resorts will begin researching and evaluating properties that have potential to become a Peabody-branded hotel. Under the management of Peabody Hotels & Resorts, properties will not only take on the Peabody name, but adopt the core standards, values and traditions such as the highly-regarded Peabody Service Excellence culture of service, and like the flagship property, each hotel would become home to five North American mallard ducks that would continue the 80-year tradition of the March of the Peabody Ducks.
“We’ll be looking for independently-owned properties in the full-service, luxury sector that are looking to gain a unique presence within their market,” says Browne. “We’re eager to work with hotel owners that want to be partners in this process and see their properties fitting within the Peabody brand and carrying the Peabody name. And, of course, that includes our brand ambassadors, the world famous Peabody Marching Ducks.”
Stay tuned to find out just where our legendary ducks will migrate next.