Meet Contemporary Media, Inc.: Bruce Meisterman
Meet Bruce Meisterman: Advertising Director, MBQ: Inside Memphis Business
1. What does your position entail? Ad sales for MBQ, prospecting and developing promotional ideas, and networking to increase MBQ’s visibility.
2. How did you get into this industry and what insight can you give someone interested in this industry? I started doing photography for NYC ad agencies and was exposed to the workings of the industry through that. From there, I launched my own studio in Vermont which grew into an ad agency. Any insight I might provide would be along the lines of “have fun doing whatever it is you do,” otherwise it is too much like work.
3. On an off day from work, you will find me... reading, listening to music, cooking, watching films, working out, and of course working on my next book.
4. How long have you worked here? Five years.
5. When you decided to get into this industry, was business writing something you were interested in? If no, why do you do it now and do you enjoy it? B2B ad sales are more interesting to me than consumer/retail. It can be a longer sales process requiring patience and tenacity. The clientele’s expectations are generally different from those of consumer advertisers. There is not as much focus on immediate gratification from the advertising as there is in other segments.
6. Have you always been so persuasive? Have you always been able to delve into a topic and find the most meaningful information in it to relay to someone else? I think persuasion is an incorrect term for what we do. For me, it implies changing another’s mind. Usually, I approach it from an educational and logical position. An over-simplified example: This is who and what you need, this is what we do and who we reach. We do it more effectively and efficiently than any other competing publication. Our readers are your consumers. More often than not, if we can get in front of the decision-maker and present this as an open-minded environment, we’ll close the deal. Along with that is honesty and managing our client’s expectations. The two go hand-in-hand. Outlandish promises lead to outlandish disappointments.