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Bruce A. Efird

President and CEO, Fred’s Inc.


With Fred’s since 2007, CEO since 2009. B.S,. Business Administration, Lenoir-Rhyne College. Oversees 660 discount general-merchandise stores, including 311 full-service pharmacies in 15 states primarily in the Southeastern U.S. Fred’s stores produced $1.8 billion in sales with over 90 million customer transactions in 2009. Supports Children’s Miracle Network, FRED’S 9/11 Hero Hat, United Way of the Mid-South, and Metropolitan Inter-Faith Association.

Additional Information

Industry: Local Public Companies
Issue: May 2011